The audiences brands actually want to reach.
Capitol Influence connects advertisers to premium consumer audiences across digital and out-of-home — built from real engagement signals across trusted publishers, creators, podcasts, newsletters, CTV, and the landmark OOH footprint of Capitol Outdoor.
Reach audience segments spanning the consumer spectrum.
From affluent decision-makers to mainstream consumers and on-the-go commuters — one network, every audience worth paying for.
Affluent Decision-Makers
Executives, business owners, and high-income households reached through premium business, news, and lifestyle publishers.
Cultural Tastemakers
Early-adopter consumers who shape brand momentum across podcasts, newsletters, and creator channels.
Mainstream Consumers
Mass-reach audiences across trusted national publishers, broadcast-quality CTV, and landmark out-of-home.
Urban Commuters
On-the-go audiences engaged across street-level OOH, transit, mobile, and digital audio.
Pre-packaged, high-value audiences.
Ready-to-activate segments built from real engagement signals across the network — not modeled lookalikes.
Business & Finance
Executives, investors, and SMB owners across premium financial, news, and trade environments.
Auto Intenders
In-market vehicle shoppers reached across review content, video, and high-impact OOH.
Travel & Hospitality
Frequent travelers and high-spend leisure audiences across editorial, audio, and airport-adjacent OOH.
Health & Wellness
Engaged consumers around fitness, nutrition, and lifestyle content with brand-safe adjacency.
Tech & Early Adopters
Heavy podcast, newsletter, and streaming consumers driving category conversation.
Local & DMA Builds
Custom market-level audiences across our top-30 DMA out-of-home footprint plus digital overlay.
Capitol Reach: know the visitors you're losing.
Capitol Reach is our identity-resolution platform, powered by white-label partner Active Intent Labs. One pixel matches your anonymous site visitors against a 280 million-person identity graph — returning verified names, emails, and phone numbers for the 20–40% of traffic your Meta and Google pixels never see.
Four layers of privacy-safe targeting.
Data availability varies by partner. Capitol Influence aggregates and anonymizes signals across the network while respecting each partner's privacy policies and user consent — activated through industry-standard identity frameworks.
Contact & Identity
- — Hashed email
- — Postal address
- — Device ID
- — Household graph
Demographic
- — Age
- — Gender
- — Income
- — Education
- — Household composition
Interest & Affinity
- — Category interest
- — Followed brands
- — Lifestyle signals
Behavioral & Engagement
- — Content consumption
- — Purchase intent
- — Recent actions
- — OOH exposure
Precision reach across the top US markets.
Every market gets a custom audience build — layered with geography, behavioral signals, and landmark out-of-home from Capitol Outdoor's 35-year national footprint.
Times Square, transit, premium publishers, financial-news CTV.
Sunset & landmark OOH, entertainment podcasts, lifestyle publishers.
Loop digital boards, business publishers, commuter audio.
Connector & midtown OOH, sports and culture creators.
Statewide landmark OOH, business and energy publishers.
Bilingual reach across publishers, creators, and high-impact OOH.
Plus dozens more DMAs nationwide — contact us for the full market plan.
All audiences are built and activated using privacy-safe identity frameworks and industry-standard consent practices, ensuring compliance across major regulatory environments. Data is aggregated and anonymized across the network while respecting each partner's privacy policies.
Tell us your audience. We'll build it.
Custom audience plans across the full Capitol Influence network — from national brand campaigns to single-market activations.