How to buy the Capitol Influence Ad Network.
A working reference for agency planners and in-house media teams. Deal types, formats, targeting, measurement, and timelines — everything you need to build a Capitol Influence plan without a discovery call.
Capitol Influence supports programmatic guaranteed, private marketplace (PMP), preferred deals, and direct IO buys across every channel on the network. Deal IDs are issued in your DSP of choice with full transparency into inventory, floor prices, and pacing.
Standard IAB display, high-impact units, homepage takeovers, native, in-newsletter placements, host-read and programmatic audio, pre-roll and mid-roll video, CTV pods, and out-of-home. Every format is spec-sheeted and ready to traffic — no custom builds required.
First-party audience segments from the Capitol Reach identity graph, contextual targeting against premium editorial, geographic targeting down to the DMA and ZIP, and custom lookalikes built from your own first-party seeds.
Standard viewability and attention metrics from IAS, DoubleVerify, and Moat; brand-lift studies; multi-touch attribution; and closed-loop measurement against your own conversion pixel or CRM.
PMP deals stand up in 24–48 hours. Direct-sold placements typically launch within 5–7 business days of creative approval. Out-of-home lead times vary by market and format.
One point of contact from plan to launch to report. No handoffs between an inventory team and an audience team — Capitol Influence assembles both sides of the plan under one roof.