Precision powered by real identity.
Capitol Influence audience segments are built on verified first-party signal — real people, real behavior, real intent. Activated across every channel on the network: display, video, CTV, audio, newsletters, and out-of-home extensions.
Six ways to target — one identity spine.
Segments built on the Capitol Reach 280M-person identity graph — real people, sourced and verified, not modeled.
Behavioral signals drawn from active category research, comparison shopping, and product-page engagement across the open web.
Deep engagement signals based on how audiences read, watch, and share content across the premium publisher network.
First-party lookalikes built from your CRM, pixel, or seed list — modeled on real people, not third-party inference.
Reach down to the DMA, ZIP, or store trade area, with mobile and CTV device-graph resolution.
Placement-level targeting against premium editorial — the cleanest, most cookie-independent signal on the open web.
All audience data is collected and activated using privacy-safe identity frameworks and industry-standard consent practices — compliant with GDPR, CCPA, and the leading US state privacy regimes.